Life Architect and Global Speaker, Lynnette LaRoche Helps Women 45+ To Redesign and Reinvent Their Lives
By Norma Stanley | July 2024
If you are a woman approaching the middle of your life and find yourself at odds with your current realities and dreams of what you’d like your life to look like, Lynnette LaRoche, an entrepreneur, life architect and global speaker, wants you to know that age is just a number, and the future is so bright!
LaRoche, who has experienced her own revitalization in her late 50’s, knows intimately, just what personal and professional struggles women in midlife face, and decided to create a business model centered on guiding women through this period. Unfortunately, this is when others tend to start counting women in this age group out as vital and vibrant, when they are actually entering the best years of their lives.
The founder and CEO of This Woman’s Haus with one of the “houses” being the Midlife Redesign Collaborative (MRC), where the motto is “no limits, just live,”LaRoche, is a certified health coach and hypnotherapist trained in Neuro-Linguistic Programming (NLP). She refers to herself as a life architect and created the company to help other women like herself, who were well-educated with successful multi-six-figure executive jobs, but who were feeling unfulfilled with their lives.
“Personal and professional success has no age limit and can happen for women even after they pass the age of 45, as evidenced by well-known icons over 50 like Angela Bassett, Jane Fonda, Oprah, Viola Davis, Maye Musk, Vera Wang and so many others,” says LaRoche. “However, everyday women in their 40s, 50s and beyond who have gone through a major life transition and are feeling stuck, lost or unfulfilled, can also reinvent highly successful lives and reclaim their sensual appeal and it is our mission, to help them do just that,” she continued. “I created This Woman’s Haus and MRC because I know firsthand the challenges and uncertainties that come with midlife transitions. I know what it feels like to also lose everything and rebuild it all from zero. I’ve been in their shoes and understand the feelings of being stuck, unfulfilled and the weight of aging in today’s youth-obsessed society,” she said.
Her Mission
With over 25 years of professional experience as a coach and trainer, LaRoche’s professional background also includes leadership roles in the biotech/biopharma industry for companies such as Amgen, Gilead and Abbvie. She is a member of National Association of Women Business Owners (NAWBO), Leaders of All Nations International, as well as the Global Society of Female Entrepreneurs and served as a co-chair of its 2024 annual conference in June. As another key component of LaRoche’s This Women’s Haus business, she is launching a five series anthology for midlife women, for which she is seeking contributing authors, primarily focusing on reframing their mindset to help them see clearly how they can reinvent their lives.
“The first in the five book anthology series is entitled, “Midlife Mindshift: Master Your Mind, Transform Your Life,” which will be released October of this year, with the second one entitled, “Intentionally Single: Choosing Me Before Choosing We,” scheduled for release just before Christmas,” shared LaRoche. “I am excited that so many women are wanting to share their individual stories of successful midlife transformation and fulfillment in our anthology series,” she said.
LaRoche believes there is a significant market for the services provided through This Woman’s Haus and MRC. According to a study by the National Institute of Health in 2017, women over 50 comprised over 17.2 percent of the total population, which equates to almost 1.4 billion women. In this study of more than 1700 women, it was reported that these women struggle with the physical and psychological experience of aging (including body image). The study also indicated the struggles they face with the injustices, inequities, and challenges of aging; the importance of self-care; and women exhibiting an outcry for recognition for their major contributory roles in society.
To address these untapped needs and help her clients realize that midlife isn't a life sentence, but a spotlight for their next opportunity to shine, LaRoche says it’s her company’s mission to help women shatter the myths of age and limitation, by infusing the belief that the journey to fulfill their deepest aspirations doesn't have an expiration date.
“We offer personalized coaching sessions, workshops, and tailored group programs, through an architectural approach to redesigning one’s life in midlife,” shared LaRoche. “Our methods incorporate mindset and behavioral modalities to address the emotional, mental, spiritual, and physical aspects of successful transformation, because my goal through the services offered at This Woman’s Haus, is to empower incredible women to step from behind the cloak of invisibility and to tap into their potential by excavating to the foundation of self, so they are able to rediscover their passions and create a life they truly love from a holistic standpoint, like I did,” she said.
According to LaRoche, by approaching her coaching from a personalized psychological or philosophical point of reference, beginning with understanding the mindset these women may have, she helps women who may not be living their authentical lives.
“Many times, women feel ashamed of not living their ideal life and don’t want anyone to know, putting on a façade that everything is okay outside, but inside, they are falling apart mentally, emotionally and spiritually, which eventually manifests physically,” LaRoche explained. “My role is to facilitate this journey with my clients, as they rediscover self-confidence and rebuild a foundation of self-worth and love whilst igniting their passion to rise, reinvent and redesign the blueprint of a life without apology, for a future of joy and purpose as they live boldly and in alignment with their true purpose,” she said.
Website: https://risereinvent.com
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